At Smith Data Solutions Ltd (hereinafter referred to as "SDS" ,"we," "us," or "our"), we are committed to protecting the privacy and security of our users' (hereinafter referred to as "you" or "your") personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our services, including our website and any other products or services offered by SDS (collectively referred to as the "Services").

By using our Services, you consent to the collection, use, disclosure, and protection of your personal information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.

Information We Collect

We may collect various types of personal information from you when you use our Services, including but not limited to:

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• Contact Information: such as your name, email address, phone number, and mailing address.

• Account Information: such as your username, password, and other credentials used to access our Services.

• Payment Information: such as your credit card number, billing address, and other payment details.

• Usage Information: such as your IP address, device information, browser type, operating system, and usage patterns when you use our Services.

• Communications: such as any communications you have with us, including emails, chats, or other interactions.

How We Use Your Information

We may use your personal information for the following purposes:

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• To provide and improve our Services: We use your personal information to deliver and enhance the functionality of our Services, to communicate with you about your account, to respond to your inquiries, and to provide you with customer support.

• To process payments: We use your payment information to process transactions and fulfil orders for our products or services.

• To personalize your experience: We may use your personal information to understand your preferences and provide you with personalized content, recommendations, and offers.

• To communicate with you: We may use your contact information to send you updates, newsletters, marketing materials, and other communications related to our Services, unless you opt out of such communications.

• To protect our legal rights and interests: We may use your personal information to investigate and prevent fraud, abuse, and other illegal activities, and to enforce our Terms of Service or other legal agreements.
   

Information Sharing and Disclosure

We may share your personal information with third parties for the following purposes:

 

• Service Providers: We may share your personal information with third-party service providers who assist us in delivering and improving our Services, such as hosting providers, payment processors, customer support providers, and marketing partners. These service providers are bound by confidentiality obligations and are not allowed to use your personal information for any other purpose.

• Legal and Compliance: We may disclose your personal information if required by law, regulation, or legal process, or if we believe it is necessary to protect our legal rights, interests, or the safety of our users or others.

• Business Transfers: If we undergo a merger, acquisition, or sale of all or a portion of our business or assets, your personal information may be transferred to the acquiring entity as part of the transaction.

• Aggregated and Non-Personal Information: We may share aggregated and non-personal information with third parties for various purposes, including but not limited to analytics, research, and marketing.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or allowed by law. We will securely dispose of your personal information when it is no longer needed for the purposes for which it was collected.

Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, please note that no method of transmission or storage is 100% secure, and we cannot guarantee the absolute security of your personal information. You are responsible for maintaining the confidentiality of your account credentials and for any actions taken using your account.

Your Rights

You have certain rights with respect to your personal information, which may include:

 

• Right to Access: You have the right to request access to the personal information we hold about you and receive a copy of that information, subject to certain legal exceptions.

• Right to Rectify: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

• Right to Erase: You have the right to request the deletion of your personal information, subject to certain legal exceptions and our legitimate business interests.

• Right to Restrict Processing: You have the right to request that we limit the processing of your personal information in certain circumstances, such as when you contest the accuracy of the information or when the processing is unlawful.

• Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or on grounds relating to your particular situation, subject to certain legal exceptions.

• Right to Data Portability: You have the right to request a copy of your personal information in a machine-readable format or to request that we transfer your personal information to another data controller, subject to certain legal exceptions.

If you wish to exercise any of these rights, please contact us using the contact information provided in the "Contact Us" section below. We will respond to your request in accordance with applicable laws and regulations.

Changes to this Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting of the updated Privacy Policy on our website. Your continued use of our Services after any such changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically for any updates.

Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at info@SmithDataSolutions.co.uk.

Last Updated: April 2023